Our Blog

With the rise of the digital age, marketing your products and services is just one click away and covers most of your desired audience. Being a starter or an entrepreneur, one must have a keen understanding of the advantages of marketing on business ventures. Without marketing, no new leads will be acquired pushing your company to the edge. Nevertheless, how can you make sure that you will land a sale in your marketing strategy? How can you convert your visitors to patrons of your products or services? One of the easiest ways to do so is by using the marketing funnel or the sales funnel.

Sales Funnel also known as the marketing funnel is the term used for the journey a potential customer goes through on the way to purchase. It is usually consisting of three steps, recognized as the top, middle and bottom, although these steps may vary depending on the company’s sales model.

The top category is the largest part representing the cumulative number of visitors or leads on your business. The middle part is the prospects and the strategies your company will accomplish to turn those into consumers. The bottom, just like the shape of the funnel, is the smallest, serving as the committed costumers and patrons among the leads on top and the conversions from the middle.

Let me give you steps to follow in constructing an easy online sales funnel.

• Create an impressive home page

Your website’s home page is the first impression a potential customer will instantly get of your business. Thus, make sure your home page is presentable, understandable and mirrors what your company does. A good home page will encourage visitors to browse on your website contents, giving your company another possible lead. They may also subscribe to your newsletters or even on your accounts. This can generate you all important contact information of the visitor, and you can then follow up.

• Know the Target Audience

The goal in this is to identify prospects and drive them on the broader end of your sales funnel, allowing you to filter good prospects from the rest. You must create a questionnaire that would help you identify which among the visitors is your target audience. This is to figure out your ideal customer’s needs and desires.

Know the target audience of your website and of your business. Once you identified them, incorporate those features in your website contents. A visitor will turn into a potential customer if s/he sees that s/he will benefit from your service or product. Therefore, it is important to identify your target audience for more effective sales funnel.

• Design Appropriate Offer

Once you’ve created an impressive homepage, obtained your target audience and identified their needs and desires, you now have to present them with your initial offer. Indicating the pros of such offer to them. This is, in other words, the pre-selling stage where you need to give them the best offer you have based on their needs.  This should lead to the next step of the process

• Upsell on the Current Offer

Offer your customers who just bought or are about to buy your products or will procure your service the upgraded or upsize of that service or product. Create an enhanced offer of the current service or product. Indicate the better benefit this will give the customer if s/he gets the upgrade.

• Give a Downsize Option

Not all your customers will take your initial nor upgraded offer. Sometimes they only require what they need, thus, all other advantages on the previous offers do not entice them. You should always have a downsize option, where all they need is still there but at a lesser cost. Consider this a way to keep your customer, who’s unable to buy your product or service due to financial constraints.

• Maintain the Momentum

The very last step in the funnel is to maintain the push, maintain the drive of the customers. Follow up on all the new patrons you acquired and ensure their feedback from your product or service.  One great way to achieve this is to offer a membership-based reward program, which gives them a discount or points when they buy your products or use your services again. This is also a good way to remain in contact with your customers, giving you the perfect means to tell them about upcoming new deals and promos.

These are just general steps on making a good sales funnel. Always remember that this might not describe your specific business. However, most business needs good sales funnel to be able to land a better quantitative sale.

If you need advice on your business sales funnel, you can always contact Fairway Group by clicking this and we’ll surely help you land that needed sale.